Cynthia is a Melbourne-based B2B copywriter. For more than a decade, small Aussie businesses have entrusted her with the pleasure and privilege of writing purposeful, personable, persuasive copy their customers - and Google loves. When she’s not at her desk, you’ll find Cynthia rock climbing high ceilings, hunting for farmer’s markets with hubby, or doing downward dogs, goats, and rabbits with her young daughter. Grab your copy of SEO 101: A Proven 4-Step Process to Boost Your SEO at