Branding
Articles
Business technology
20 questions to ask your web developer
Whether you’re looking to upgrade your website or have one built from scratch, ask your web developer these questions to ensure your money is...
Business technology
Promoting your small business online: Building a website
Building a website is the first step to ensuring you get the most out of promoting your small business online.
Digital marketing
A brilliant tool to assess your online marketing
To improve the results from your online marketing, you need to consider the top, middle and bottom of your marketing funnel, and assess how...
Digital marketing
Small business marketing trends
The marketing landscape is constantly changing. Here are some of the most important emerging small business marketing trends to be aware of and consider...
Business technology
Content marketing for small business
In an environment that’s overloaded with marketing messages, content marketing could help you stand out from the crowd. So what is it and how...
Business technology
12 best small business free or low cost marketing apps
In the spirit of giving here are some marketing sites and small business marketing apps I just love and want to share. All of...
Customer experience
Customer touch points can make or break your brand
The way customers experience their journey with you, especially in service-based industries, can help or hinder brand loyalty and devotion. Here’s how one business...
Digital marketing
Podcast: Marketing from the inside out
I was lucky enough to interview Lorrie Thomas Ross from Web Marketing Therapy. Lorrie approaches marketing from a strategy first position, which I live...
Digital marketing