Communication skills
Articles
Communication skills
How internet dating improved my copywriting
I gave internet dating a go once. It proved to be a salient lesson in what’s important in copywriting and grabbing attention online. It...
Communication skills
Copywriting tips from Keith Richards
As well as being an iconic musician and one of the most ‘elegantly wasted’ men on earth, Rolling Stones guitarist Keith Richards can teach...
Communication skills
Add colour to your business copywriting
Words have a powerful effect on how we perceive things, and nowhere is this more so than in the business copywriting you use on...
Marketing
Selling strategies: When caginess costs you business
Your industry knowledge is valuable and you have every right to protect it. But could withholding information from your customers as a selling strategy...
Business technology
More tips for writing killer web content
To be effective, website copy needs to be engaging. In this article I’ll help you with writing web content in a way that really...
Business technology
Tips for writing web content
On your website, content is king. Here are some tips for writing web content so it works hard for your business.
Communication skills