Branding
Articles
Branding
Communicating with style: How to create your professional image
Consistency in your communications is the critical ingredient for a professional image. Using a good ol’-fashioned style guide will help you stay on track....
Planning
Find communication gold in your small business plan
Business plans often contain a lot of marketing jargon, but they can also be a goldmine of ideas and inspiration, which can form the...
Health + wellbeing
The SoUE learning curve
No, it’s not a new marketing term; it’s something we’ve all experienced – a Series of Unfortunate Events (SoUE). While SoUEs might make you...
Marketing
Say thank you by creating business connections
Saying thank you to your customers doesn’t always mean giving a gift or special offer – you can also thank them for their business...
Business technology
How to create a newsletter template
A commenter on my how to get ideas for your newsletter article asked for formatting advice, so here are ten tips on how to...
Business technology
How to get ideas for your newsletter
As the editor or your own newsletter, thinking of ideas without an all-nighter at deadline time calls for some smart management. This article will...
Communication skills
Clear communication: how to explain difficult concepts
Do you ever struggle when trying to explain difficult concepts? Clear communication is important in business, but due to the different experiences and backgrounds...
Health + wellbeing
Small business versus solo business
Recently I went from solo business to small business and back again to solo life. It's been an interesting experience and one that's reacquainted...
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