Pricing strategies Pricing for wimps: 11 questions you must ask yourself before setting your prices Julia Bickerstaff - July 3, 2018 What’s the secret to setting and getting the right price? Put on your big person pants and be the boss of your price, says...
Pricing strategies Pricing for wimps: How to get the price you want Julia Bickerstaff - March 17, 2018 With pricing, sometimes the dilemma is not what to charge, but rather having the guts to charge it.
Health + wellbeing 10 super-practical things to do if you’re feeling a bit hopeless about running your own business Julia Bickerstaff - February 8, 2017 We’ve all had those days where we wonder ‘What’s the point’. If you are running your own business, it might be worth trying one...
Pricing strategies Pricing for wimps: Raising prices Julia Bickerstaff - April 9, 2013 How can you increase your prices without treading on your regular customers’ toes?
Pricing strategies Pricing for wimps: Be the boss of your price Julia Bickerstaff - January 22, 2013 You may be the boss of your small business, but are you the boss of your price setting? For some soloists, clients are the...
Pricing strategies Pricing for wimps: How to price for speed Julia Bickerstaff - December 6, 2012 Pricing for speed allows you to fit work in when you need it most whilst keeping customers happy with a more affordable service. Here’s...
Pricing strategies Pricing for wimps: Your customers’ biggest fear Julia Bickerstaff - November 8, 2012 Your customers like you. They’re sure you can do a good job and that you’ll do it on time. So, why do they hesitate...
Pricing strategies Pricing for wimps: Do I have to charge everyone the same? Julia Bickerstaff - October 10, 2012 Customers are a funny bunch. Some are willing and able to pay a lot more for your product than others, which – from a...
Pricing strategies Pricing for wimps: Should I give a quantity discount? Julia Bickerstaff - September 5, 2012 Bulk discounts are commonplace in retail, but do quantity discounts have value if applied to your services? It all comes down to a matter...
Pricing strategies Pricing for wimps: The four-letter words that backfire Julia Bickerstaff - July 19, 2012 Don’t let low-price terminology drive your customers away. Use confident pricing language in your pricing strategies and you will instil confidence in your clients.