Getting started 10 tips to stop the copycat competitors from driving you crazy Matthew White - September 13, 2021 Ever had a competitor copy you? Infuriating right? Don’t let copycat competitors drive you mad. Use it to drive your business to achieve better...
Business technology Video tips: What I learnt from shooting a demo video Matthew White - December 13, 2018 A year ago, Matthew White set out to create a series of videos to demonstrate the benefits of his product. Find out what video...
Customer experience How to handle rude and unruly customers Matthew White - October 4, 2018 The customer is always right. Isn’t that what we are told? But what happens if they are rude? Do you call them on it?...
Productivity What Elon Musk can teach us about getting more done Matthew White - July 23, 2018 It seems Elon Musk can run multiple successful businesses while only working part time. Does these mean we should be able to run our...
Health + wellbeing Why finally solving the Rubik’s Cube has been good for my business Matthew White - May 10, 2018 Not content with running a business and raising four children I thought I’d set myself a new challenge: solving the Rubik's Cube.
Marketing Could you handle the harsh truth from Gordon Ramsay? Matthew White - March 12, 2018 Love him or hate him, I think Gordon Ramsay’s Kitchen Nightmares is marketing at its finest. Simple, honest and action-focused. Here’s why.
Health + wellbeing How to integrate family and business Matthew White - November 27, 2017 For many soloists, being able to combine work and family is a big drawcard. But just how do you do it? Here’s my advice.
Marketing Why taking a social stand is good for business Matthew White - October 11, 2017 Compared to even a few years ago, businesses of today are definitely revealing more of their values and their ethical stance to consumers.
Health + wellbeing Five things I have learnt from having twins Matthew White - July 24, 2017 Since having twins in my world, I’ve found along with sleepless nights, they’ve also given me fresh insights into business life.
Digital marketing Influencer marketing – 5 things you need to know Matthew White - May 8, 2017 Instead of communicating your message to large, generic audiences – which is likely to be costly and ineffective – influencer marketing allows you to...