Health + wellbeing
Articles
Marketing
Attract business: Obsess over Customer Experience
If you’re looking for points of differentiation, start obsessing over Customer Experience. I’ll tell you why it’s important and how to do it.
Digital marketing
Boost sales with Platform Thinking
While individual products solve individual problems, platforms extend products and improve revenue. Platforms are products on steroids. Find out more.
Planning
Business plans: Old school thinking?
Business plans were once the most important tool when embarking on a new venture. Today, they’re barely worth the paper they’re written on.
Business psychology
Self-confidence: Is your ego taking over?
As a soloist, a healthy level of self-confidence is a good thing. But too much ego can be an issue. Signs include extreme feelings...
Growth
Business performance: Four ways high standards hold you back
Standards are undoubtedly great to have for good business performance. They provide us with guidance and something to aspire to. But setting too high...
Marketing
Winning proposals: Why was your proposal rejected?
Rejection is always hard to accept, and often potential clients aren't clear why they turned us down. We assume it has something to do...
Getting started
An achievable vision for your solo business
Is your vision for your business acheivable? Only then can it keep you motivated and focused. Here's how a vision that's grounded in...
Uncategorized
Business principles: The idealism trap
It is easy for soloists, particularly new ones, to be aggressively attached to their beliefs and business principles. But what if those beliefs are...
Health + wellbeing