Marketing
Articles
Marketing
Turning media coverage into sales
Congratulations! Your DIY publicity efforts are starting to pay off. Now it’s time to think about turning media coverage into sales.
Marketing
PR Tips: Make an event of it
Attending, speaking at and hosting events are all valuable opportunities for public relations. Here’s some PR tips to make them work for your business.
Marketing
Publicity tips: Building PR momentum
Just a little bit of media attention may be all it takes for your publicity to snowball, taking your micro business out of obscurity...
Marketing
Preparing the perfect media pitch
You’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time for the media pitch.
Marketing
Publicity campaigns: Publicity is all about them
When it comes to securing publicity, any attention you receive is not actually about you. In this article, let's look at the essential steps...
Marketing
Generate publicity: Generating your own news
Media releases work best when they have a hook, and one of the most reliable ways to generate publicity is to tie in with...
Marketing