Marketing Will public relations (PR) make me money? Philippa Lowe - November 9, 2010 Public relations (PR) is often thought of as a form of marketing without a measurable return on investment (ROI), but nothing could be further...
Marketing Turning media coverage into sales Philippa Lowe - October 5, 2010 Congratulations! Your DIY publicity efforts are starting to pay off. Now it’s time to think about turning media coverage into sales.
Marketing PR Tips: Make an event of it Philippa Lowe - August 31, 2010 Attending, speaking at and hosting events are all valuable opportunities for public relations. Here’s some PR tips to make them work for your business.
Marketing Publicity tips: Building PR momentum Philippa Lowe - July 22, 2010 Just a little bit of media attention may be all it takes for your publicity to snowball, taking your micro business out of obscurity...
Marketing Preparing the perfect media pitch Philippa Lowe - June 10, 2010 You’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time for the media pitch.
Marketing Publicity campaigns: Publicity is all about them Philippa Lowe - April 29, 2010 When it comes to securing publicity, any attention you receive is not actually about you. In this article, let's look at the essential steps...
Marketing Generate publicity: Generating your own news Philippa Lowe - March 8, 2010 Media releases work best when they have a hook, and one of the most reliable ways to generate publicity is to tie in with...
Marketing Four successful DIY PR tips Philippa Lowe - December 9, 2009 If you’ve ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that," it’s time to start generating...