Marketing
Articles
Growth
6 ways to weather an economic downturn
Unless you have been living under a rock you will realise that Australia is in the grip of an economic downturn. Yet according to...
Health + wellbeing
Renewing passion for your business
For a soloist, ‘working on your business’ inevitably means working on yourself, something I realised had not been a priority. In this article I...
Marketing
Boost referrals with a memorable introduction
Positive word-of-mouth is the main source of new business for many soloists, and networking is a good way to build it. But people have...
Branding
Why specialist positioning matters
Typically, the smaller a business is, the more important it is to specialise, and you can’t get much smaller than solo. For a soloist,...
Pricing strategies
Pricing strategies: Deciding on price setting
Price setting is tricky for new soloists to master. Do you charge on a project, daily or hourly basis? Do you base your pricing...
Marketing
Nine tips for improving negotiation skills
Professional salespeople love negotiation, but many soloists are more comfortable doing their job rather than negotiating about it. Here are nine tips for improving...
Marketing