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Digital marketing
Content marketing: Developing a content strategy
Content might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you...
Communication skills
Copywriting tips: Five rules of engagement
If your copy doesn’t grab your customers’ attention, how can you expect them to buy your products or services? Here are five ways to...
Communication skills
Keywords vs. carewords
Keywords are great for SEO, but how do you make customers stay on your page once they’re there? That’s where carewords can help.
Productivity
How to brief a creative
Soloists wear many hats and while you may be happy to take care of admin and client management, at some point, probably early on,...
Communication skills
Storytelling in business: What’s your story?
A week at a creative writing festival in Ubud got me thinking about the parallels between good copywriting and the craft of storytelling in...
Digital marketing
Creating compelling social media content
Writing for social media is like fishing with a big net. You need a juicy worm to lure your readers away from all the...
Health + wellbeing
Lessons we can learn from mumpreneurs
Mumpreneurs seem to have a natural ability for juggling family and work. What can they teach us about running efficient and flexible businesses?
Pricing strategies
Pricing services: Stuck in a timeflow trap?
From a cashflow point of view, I find running a service-based business a doddle. I can pay myself a regular salary, and my biggest...
Digital marketing