Getting started How I learned to live with risk Sara Howard - April 20, 2016 Yearning for a regular paycheck and job security? The truth is anything worth having in life comes with risk, so here are 5 ways...
Digital marketing Content marketing: Developing a content strategy Sara Howard - May 9, 2013 Content might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you...
Communication skills Copywriting tips: Five rules of engagement Sara Howard - April 18, 2013 If your copy doesn’t grab your customers’ attention, how can you expect them to buy your products or services? Here are five ways to...
Communication skills Keywords vs. carewords Sara Howard - March 21, 2013 Keywords are great for SEO, but how do you make customers stay on your page once they’re there? That’s where carewords can help.
Productivity How to brief a creative Sara Howard - March 1, 2012 Soloists wear many hats and while you may be happy to take care of admin and client management, at some point, probably early on,...
Communication skills Storytelling in business: What’s your story? Sara Howard - January 31, 2012 A week at a creative writing festival in Ubud got me thinking about the parallels between good copywriting and the craft of storytelling in...
Digital marketing Creating compelling social media content Sara Howard - November 23, 2011 Writing for social media is like fishing with a big net. You need a juicy worm to lure your readers away from all the...
Health + wellbeing Lessons we can learn from mumpreneurs Sara Howard - October 19, 2011 Mumpreneurs seem to have a natural ability for juggling family and work. What can they teach us about running efficient and flexible businesses?
Pricing strategies Pricing services: Stuck in a timeflow trap? Sara Howard - August 16, 2011 From a cashflow point of view, I find running a service-based business a doddle. I can pay myself a regular salary, and my biggest...
Digital marketing Know your features and benefits Sara Howard - April 21, 2011 What makes your business truly remarkable? Unless you know your features and benefits and what they mean to your customers, they won’t really care.