Branding
Articles
Branding
Develop your Personal Brand – Twelve tips
Personal branding is the relationships an individual has with its public - essentially personal public relations. How others feel about your personal brand determines...
Marketing
Successful media interviews
Successful media interviews are a great way to promote your business. But if you’re unfamiliar with being interviewed, you may get daunted by the...
Business psychology
Choosing colours to alter perception
If you’re feeling full of life and bubbling with creativity and confidence, chances are you’re wearing red. If you’re feeling indifferent, or distant, you...
Getting started
Why a professional image is important
The image we portray sends an important message to our clients, as well as influences how we feel about ourselves. Therefore, as soloists, we...
Marketing
Why publicity wins you business
Word of mouth is a very powerful public relations weapon and one of the best ways of generating it is through publicity. Although publicity...
Marketing
How to write a media release
Publicity is supposedly seven times more effective than advertising, and it is free if you do it yourself! Learn how to write a media...
Uncategorized
Presentation skills: What makes a great presenter?
Being able to communicate effectively is a key part of business success, making the ability to confidently deliver a speech or presentation is an...
Digital marketing
Event management: How to organise and stage a special event
Special events come under the umbrella of public relations and are a great way to promote your business. If you have event management plans...
Branding