Marketing
Articles
Communication skills
Verbal communication skills: Improving your verbal skills
It's easy for soloists to let their verbal communication skills lapse. If you worry about what to say at a networking event and would...
Marketing
Gain media exposure – develop an online profile
An online profile is the ideal way to improve media exposure and that of your brand. By creating a dedicated 'media room' you will...
Branding
Develop a strong personal brand for your business
Personal branding is important for business and as a solo business owner to a large extent, you are the brand! Here's some tips on...
Branding
New marketing: personal branding
What is personal branding and how does it impact marketing for a solo business? Here are the answers...
Branding
Choosing a business name and image
Getting the right business name and creating a strong image are central to your success as a soloist. Here's how you can get it...
Marketing
Getting media coverage: 10 tips
You don't need a huge PR budget to enjoy media exposure. Follow these 10 tips to increase your chances of nabbing the attention of...
Digital marketing
Getting website traffic
You may know how to look for a business via a search engine, but do you understand how to generate your own flow of...
Digital marketing
Getting targeted web traffic
So your business website is up and running. But is anyone visiting it? Here are some tips to drive the right kind of traffic...
Marketing