Branding
Articles
Communication skills
Write less, say more
Often the fewer words we use, the more impact our business writing will have. Find out how to shed pointless prose and write catchier...
Communication skills
Why you need a style guide, and how to create one
From writing proposals, reports and even emails – a style guide will ensure consistency, making your business look professional both on paper and in...
Communication skills
Developing your communication strategy
Determining your communication strategy will ensure the style and frequency of your communication is useful to your audience and tailored to getting you repeat...
Communication skills
Captivate readers with compelling content
How do you make your written communication so gripping that your readers won’t want to put them down, even if the subject matter is...
Communication skills
Writing headlines: How to hit the headlines
You’ve perfected the content for your brochure, blog, newsletter or media release, now it’s time for writing headlines that stand out and draw your...
Communication skills
Foolproof proofreading tips
Once you’ve edited your blog, newsletter or web content so you’re happy with how it reads, you need to proofread it for surface errors...
Communication skills
Polishing your words: why self editing matters
How many times have you hit 'send' or 'publish' on a piece of written communication, only to find as soon as it's live, there's...
Branding
How strong writing helps build your brand
Among the many factors to consider when you build your brand, it’s easy for the non-visual elements such as language, consistent messaging, strong writing...
Marketing