The Power of Positioning



Succeeding in small business takes focus, commitment and a good deal of graft. But when you’ve got your head down doing the work, it can be easy to lose sight of how best to get seen and effectively position yourself in the flow of opportunities.

In this practical webinar you’ll learn proven yet simple marketing ideas and business strategies to stand out from the crowd and attract profitable long-term customers. 

Content includes:

  • The number one reason startups falter and fail
  • How to determine who really wants and needs your product or service
  • Ways to test ideas and concepts
  • The parallel between online dating and attracting customers
  • Tips to avoid doing the wrong work for the wrong people

Join us for this lively session that will introduce you to new ways of working and help you position for success. And don’t forget, registration gives you access to a recording, so be sure to book your spot even if you can't make the live session.

Meet your presenters:

Robert Gerrish is the founder of Flying Solo, author and presenter of their new online course and host of their fortnightly podcast. He's been a business commentator on ABC Four Corners, A Current Affair, Sky Business, Fairfax Digital, 2UE and ABC Radio and co-authored the bestseller, Flying Solo: How to go it alone in business. Read more on LinkedIn.

Peter Crocker looks after Marketing for Flying Solo and has run his successful copywriting business for over a decade. He’s helped independent, SME and multinationals position their brand and offerings and grow business. He co-authored the bestseller, Flying Solo: How to go it alone in business. Read more on LinkedIn.

We are delighted to bring you this webinar as part of Back to Business Week, a NSW Government Business Connect initiative that celebrates small businesses and promotes and supports the critical role they play in local communities. Catch a wide range of events from 26 February – 4 March 2017.

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