Business technology
Search engine marketing (SEM) is a type of online marketing that seeks to increase the visibility of your website in search engine results, generally through the use of paid advertising (such as Google Adwords). From choosing which keywords to target and getting started with pay-per-click (PPC) ads through to running an effective Google AdWords campaign and improving your Google AdWords quality score, you will find many useful SEM strategies to help you run an effective search engine marketing campaign.
Check out our step-by-step course to solo success.
Business technology
When you show up on Google, but the customers don’t
Most online searches deliver squillions of results and you’re probably in there somewhere. That’s only part of the equation though, as what we’re after...
Business technology
How to win new customers for as little as $5
If you’ve invested heavily in search engine marketing and social media targeting with varying success, you may be surprised to find how cheap it...
Business technology
Is AdWords too expensive for small business in 2016?
With AdWords more competitive than ever, here's what your small business can do to turn those expensive clicks into more customers.
Business technology
Podcast: Google Adwords tips and tricks
"...it really is a little magic money machine sitting on your desk." That’s how Mike Rhodes, founder of WebSavvy, describes Google Adwords.
Business technology
Podcast: How to master Google Adwords locally
In this Small Business Big Marketing podcast, Tim Reid and Luke Moulton talk to Mike Rhodes about how to master Google Adwords.
Business technology
How to get started with Google AdWords
If you're considering using Google AdWords to drive traffic to your site, this video will give you an overview of what to expect.
Business technology
Which keywords should I target?
It can be challenging to work out which keywords to target in your search engine optimisation (SEO) and pay-per-click (PPC) marketing. Here’s what you...
Business technology
Improving your Google AdWords quality score
When using the Google AdWords program it’s critical to consider the Google AdWords quality scores of your ads, as they may determine the success...
Business technology
