Search engine marketing (SEM) is a type of online marketing that seeks to increase the visibility of  your website in search engine results, generally through the use of paid advertising (such as Google Adwords). From choosing which keywords to target and getting started with pay-per-click (PPC) ads through to running an effective Google AdWords campaign and improving your Google AdWords quality score, you will find many useful SEM strategies to help you run an effective search engine marketing campaign.

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