SEO + SEM
Search engine optimisation (SEO), the practice of developing your website so it appears high up in search engines, is a powerful online marketing tool and a great way for small businesses to boost traffic to their website. Here we cover the basic SEO techniques including link building tips and basic keyword research tips, and also look at how you can use social media platforms, such as LinkedIn, to enhance your SEO.
Check out our step-by-step course to solo success.
Business technology
Everything you need to know about on page and off page SEO
You hear a lot about on-page and off-page SEO strategies, but do you know the difference between the two? asks Karen Dauncey, SEO expert...
Business technology
What is Google My Business and why should you care?
Working in the digital space, I see how easy It can be easy for business owners to get caught up in – or weighed...
Business technology
Why local SEO is so important
We think globally, but we live locally. The places and the people near us are important. And that’s why if you have...
Business technology
Voice search optimisation for local SEO
Concepts like the touch screen and voice command used to only exist in SciFi films and literature. Now, it’s a reality we all can’t...
Business technology
Content Ideation: A simple process to 10x your blog and business
Want to learn how to turn your blog into a lead machine? If done correctly content ideation will ensure your blog articles appear in...
Business technology
Help! The other Sandra Muller is killing my SEO!
What can you do if you share your name with someone in a similar industry? Here are some tips for boosting your online profile...
Business technology
Essential SEO tools to grow your business
Want to know the top SEO tools used every day by SEO professionals? Check out this list to gain valuable insights on your website.
Business technology
When you show up on Google, but the customers don’t
Most online searches deliver squillions of results and you’re probably in there somewhere. That’s only part of the equation though, as what we’re after...
Business technology
