SEO + SEM

How to create eye-catching assets that will get you clicks

- November 17, 2022 5 MIN READ
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If you’ve been reading up on SEO, you know that backlinks are one of the most valuable aspects of your strategy. Having backlinks tells search engines that your content is worth linking to and, therefore, can positively affect your ranking. But how do you get reputable websites to link back to your page?

If you’re struggling with link building, one explanation could be that you simply don’t have enough shareable pieces on your page. Before you even plan your link-building strategy, you must ensure that you’ve created something of value.

These are called ‘linkable assets’.

What is a linkable asset?

A linkable asset is a piece of content created to attract links — ideally from other websites or creators under the same niche. Linkable assets prove that you have something valuable to offer on your page beyond the products or services that you sell.

There are no hard or fast rules when creating linkable assets. They should follow your guidelines for any type of marketing content.

Here are some questions you can use as a guide:

  • What are my audience’s common questions?
  • What can my audience learn from me?
  • What problems can I solve for my audience?
  • Is there a more engaging way to illustrate what I want to say?
  • What information could journalists or bloggers be looking for?

Linkable asset ideas to inspire you

Growing your brand as a content creator means going beyond your preferred medium. While there is no absolute formula to guarantee more backlinks, these examples may help you brainstorm possible approaches that could work for you:

1. Infographics

Infographics remain one of the most popular forms of linkable assets, and for a good reason. People can process visual information 60,000 times faster than text. Plus, it’s a great way to simplify complex information and data.

Well-designed infographics can either support another content piece or stand alone and remain shareable beyond the standard shelf life of a blog or news article.

Linkable assets - Wine Folly infographic

Image source: Wine Folly

Take this infographic by Wine Folly for inspiration. The Food and Wine Pairing Method infographic has 187 unique backlinks. While simple in design, it’s comprehensive and offers a unique insight into taste components, making it a magnet for valuable backlinks.

Of course, when creating an infographic, it’s important to consider your niche. For example, an infographic about the different cooking oils and their uses would be a great option if you’re a food content creator.

If you’re in the beauty niche, you can create an infographic explaining the brushes. When conceptualising your infographic, think about topics that would stir conversation.

2. Ultimate guides

Ultimate guides have the potential to get a ton of backlinks, mainly because they’re supposed to be incredibly in-depth and comprehensive. Understandably, to be able to pull off a believable ‘ultimate’ anything, you have to have established thought leadership in your chosen niche.

As a content creator, your guide should be related to previous content you’ve produced. Having other forms of content available will be helpful before diving in on your first ultimate guide.

Linkable assets - ultimate guide to UK camping

Image source: Camplify

A great example of this is Camplify, who created the camping guide, Everything You Need To Know About Free Camping In The UK.

The guide generated links from 52 unique sites, including big brands like SnackNation, and covers everything people need to know about free camping in the UK. It also helps that the guide is peppered with breathtaking visuals, encouraging visitors to continue scrolling.

Writers are always looking for credible references; that’s why ultimate guides and how-tos are great link magnets. To keep your ultimate guide working for you, update it with the latest information. Keep it evergreen and attract links and organic visitors even years after publishing.

3. Listicles

Listicles are great for SEO because they’re a reliable way to add in some keywords but also, when done right, they can be an easy tool to attract more backlinks. Listicles are consistently among the top article formats because they’re easily digestible, and readers can quickly skim ahead to get to the point they’re looking for.

Creating a listicle that attracts backlinks is not about producing the most extensive list, but instead coming up with a unique perspective that’s never been done before. It’s about adding more value for your readers, something they can’t find anywhere else.

Linkable assets - listicle

Image source: Finding The Universe

This listicle by Finding The Universe has a total of 115 unique backlinks, and the page generates approximately 6,500 monthly organic page visits.

Unlike other listicles that cover the same topic, this one goes beyond the usual specs and price points. Readers can find additional information such as “photography terminology to know” and more.

If you’re looking for linkable assets that are easy to produce, then listicles are your answer.

4. Statistics and fresh research

Producing content with fresh, unique statistics is one of the best linkable assets to create because long-tail keywords often have a low keyword difficulty (KD) — meaning that it can be relatively easier to rank for statistics-based keywords. But not only from a ranking point of view, research that contains statistics has the potential to generate powerful editorial links.

Red Search is a great example of this and created an article titled Australian Internet Statistics 2022, which contains information about active internet users, internet subscribers, social media users, most popular social media platforms and demographic usage.

Linkable assets - statistics

Image source: Red Search

This particular linkable asset generated links from The Conversation, Gizmodo and Innovation Australia, plus 30+ unique referring domains. Another interesting thing is if you look more closely at the article, it also has statistics from 2020 and 2021 — which shows me that they will continue to update this particular piece of content every year, making it evergreen.

Summing up

While linkable assets are created primarily to attract more backlinks, use this as a general guide in creating any form of content. After all, anything of value should be worth linking back to.

Remember that a linkable asset should solve problems, provide entertainment, impart knowledge, be eye-catching, or create something newsworthy.


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  • Andrew Caska

    Caska IP Patent Attorneys

    'Flying Solo opened up so many doors for us - I honestly don't know where I'd be without it"