Technology

6 useful AI tools that can seriously boost your business

- May 3, 2023 5 MIN READ
AI artificial intelligence chatbot

Artificial intelligence (AI) is revolutionising how businesses operate, allowing companies of all sizes to automate tasks, increase efficiency and grow revenue. When people think AI, they often associate that with ChatGPT but actually there are tons of great AI tools that can help with specific tasks, writes Nick Brogden.

AI-powered tools are particularly useful for small and medium-sized businesses with limited resources to execute digital marketing strategies.

Here are six of the better AI programs for business owners.

1. Jasper.ai

Jasper.ai utilises advanced natural language processing (NLP) algorithms to analyse text, identify patterns, and generate content ideas relevant to the business. For example, it can analyse website copy or existing marketing materials to create better writing ideas, so you don’t have to start from scratch.

In addition, Jasper.ai can help businesses create content that captures the attention of their target audience by using persuasive language, personalisation and storytelling techniques.

It can help choose the right language, tone and style for content, ensuring it resonates with the right audience and compels them to take action. It can also help businesses craft catchy headlines and relevant meta descriptions to ensure their content ranks high in search engine results.

TLDR: Jasper.ai saves time and resources by reducing the effort required to craft quality content. This enables businesses to focus on other critical aspects, such as developing and executing their overall marketing strategy.

2. Grammarly

Grammarly is one of my personal faves. It’s an AI-powered writing assistant that can analyse written content for grammatical errors, spelling mistakes and punctuation inconsistencies. It also provides suggestions and feedback on writing style and tone, making it particularly helpful for businesses that produce a lot of written content.

The program can help save time by reducing the need for manual editing and proofreading. In addition, it can help make writing quick and efficient, allowing businesses to focus on more critical aspects of their marketing strategy.

TLDR: Grammarly is an excellent AI-powered writing assistant for businesses looking to improve their written communication quality, consistency and effectiveness. It can help optimise marketing copy, reduce editing time, and enhance brand reputation and credibility.

Robot hand on keyboard

3. Surfer SEO

Surfer SEO is a cutting-edge AI-powered SEO tool used to create optimised content and improve website ranking and visibility on search engine results pages.

I work in SEO and this tool is likely the fastest-growing and maybe most advanced.

With Surfer SEO, businesses can perform thorough content analysis and optimise their website’s on-page SEO to rank higher on search engines, leading to increased website traffic and conversions.

One of Surfer SEO’s most significant benefits for businesses is that its AI algorithms can analyse a website’s current content and provide targeted recommendations for SEO optimisation. In addition, it can perform data-driven content analysis and identify the top-performing keywords within the business’ niche. It can also offer insights into keyword usage, density and other critical SEO metrics.

TLDR: With its AI-powered algorithms, Surfer SEO makes it easier for businesses to monitor their website’s performance and track their SEO improvements. It is most beneficial for small and medium-sized businesses seeking a cost-efficient and effective way to optimise their SEO strategies.

4. Growthbar

Growthbar is an SEO tool that provides you with data-driven insights to improve your website visibility and grow your online presence. It is an all-in-one SEO suite that helps businesses find new keywords, track competitors’ SEO strategies, and analyse website traffic.

One of the critical benefits of Growthbar is efficient keyword research. The tool’s AI-powered algorithms analyse a business’ niche and provide top-performing keywords that can help drive traffic to any website. Growthbar can also display search volume data, CPC and difficulty scores, and businesses can track website traffic and analyse SEO performance.

It also helps businesses track competitors’ SEO strategies, providing an overview of their SEO activities, including their top keywords, backlinks, on-page SEO, and overall domain authority. Growthbar also helps by monitoring website traffic data and provides insights on website content quality, site speed, and other critical SEO metrics.

TLDR: Growthbar provides businesses with accurate data-driven insights that can help them optimise their website’s content and search engine rankings. By using Growthbar, businesses can gain a competitive edge in their industry, improve their website’s visibility and grow their online presence.

Person on tablet using chatbot on website

5. Chatfuel

Chatfuel offers you a seamless communication tool with customers, providing efficient customer service and support. The program can handle simple customer service enquiries and frequently asked questions, reducing the workload of human customer service representatives.

Chatfuel’s AI algorithms interpret and understand customers’ questions, provide meaningful responses, and offer various helpful solutions to customer enquiries.

The chatbot can maintain customer service quality and consistency across all customer interactions, regardless of the human representative’s presence. It also provides valuable customer data analytics and stores customer interactions with the chatbot, allowing businesses to personalise their marketing strategy.

TLDR: With Chatfuel, businesses can automate customer service enquiries and enhance customer experience, creating a positive brand reputation and customer loyalty.

6. Flick

Flick is an AI-powered social media management tool that enables you to optimise your social media strategy and maximise the impact of their content. Flick’s AI-powered algorithms analyse past and current data, identify patterns, and provide insights on potential opportunities.

A significant benefit of using Flick is that it can generate automated reports with detailed metrics about each post, such as engagement rate, impressions, reach, clicks, likes and shares. Flick also identifies influencers more likely to respond positively to a business’ content. This allows businesses to leverage influencers to increase brand visibility and improve customer engagement across all social networks.

TLDR: Flick makes it easier for businesses to better target customers based on interests and preferences, to create personalised campaigns that drive engagement and bring in new followers.

AI technology has changed digital marketing and customer service, offering businesses many opportunities to stand out in an increasingly competitive marketplace.

By leveraging the power of AI, businesses can optimise their websites for search engines, target their audiences with precision, automate customer service tasks, and create more engaging experiences for customers.

And with AI technology becoming more common, there is no better time than now to take advantage and ensure your business remains competitive in 2023 and beyond.

For more expert advice on the latest trends in Artificial Intelligence for small business, click here.


This article was first published on Kochie’s Business Builders, read the original here.

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