Technology

How traditional businesses can take advantage of Web3

- May 26, 2022 4 MIN READ
Web 3.0 or Web3 text over graphic globe background

Wondering if your business should enter Web3? You’re not alone. A lot of companies are considering this but it’s important to understand that it’s not just a passing trend. Web3 is the future of how we do business with many possibilities for you to maximise.

In this article, we’ll walk you through what you need to know in order to take advantage of Web3 (also sometimes called Web 3.0).

What is Web3?

Web3 is described as the next version of the web in the development of the internet, characterised by decentralisation and blockchain technology. In a Web3 world, users are in control of their own data and transactions take place without the need for third-party involvement. This allows for a more democratic and equitable internet, in which users are rewarded for their contributions.

Many developments are happening in Web3, however, this new territory can be complex and intimidating for those who are not familiar with the terminology and concepts associated with it.

Therefore, as more and more businesses begin to explore the possibilities in Web3, it is important to have some basic understanding of the key concepts before jumping in and making the most out of this new world.

Below are some of the key benefits of Web3 that businesses need to know.

Blockchain technology is at the heart of Web3

Blockchain technology is a distributed database that allows for secure, transparent and tamper-proof transactions. It is this technology that underpins the decentralised Web3 platform.

In a blockchain-based system, all transactions are recorded and stored in a public ledger. This ensures that data cannot be tampered with and provides a high level of transparency.

graphic depicting chain made up of dots of light

Users are in control of their own data

Decentralisation is one of the main features of Web3. In a nutshell, it represents the shift away from centralised platforms and instead, is geared towards more distributed systems. Because of this, users have more control and freedom over their data and how it is used.

Transactions are secure and transparent

Transactions on the blockchain are secure and transparent because they are verified by multiple nodes. This means that any changes to the blockchain would be quickly detected and rejected.

In addition, all transactions are stored in a public ledger, which makes them easily accessible and transparent. This allows for greater accountability and transparency in the blockchain-based system, which Web3 utilises.

Web3 is more democratic and equitable

In a Web2 world, centralised platforms such as Facebook and Google controlled all the user data. However, with the advent of Web3, users can now take back control of their data and decide who has access to it.

New developments are underway in Web3

The rise of Web3 is ushering in a new era of internet innovation, where developers are creating new tools and applications that leverage the unique benefits of blockchain technology. Some examples include decentralised social networks, smart contracts that help to ensure security and fairness, and other innovative solutions that take advantage of the distributed nature of Web3.

Overall, the emergence of Web3 represents a major step forward in terms of internet security, transparency and decentralisation. This new paradigm provides a more levelled playing field for all users and opens up a world of possibilities for new and innovative applications.

3 ways companies can take advantage of Web3

Man wearing VR headset with metaverse graphic on screen

1. Brands can explore different ways to promote their products

Leaning towards a decentralised metaverse, businesses can utilise digital billboards, product placements or events to promote their products in the Web3 world. This is similar to what brands are already doing in the physical world.

2. Create new approaches that are more customer-centric and efficient

Whether through building new products and services or leveraging existing ones, businesses that enter Web3 have the potential to innovate in ways that were not possible before.

3. Develop products designed specifically for Web3 users

Businesses can sell their products in the form of NFTs in Web3 via decentralised metaverses. For example, Forever 21 had previously launched their virtual store in Decentraland during the Metaverse Fashion Week and has been selling their clothing as NFTs. You can read more about the other brands in the Metaverse Fashion Week here.

There are many compelling reasons for companies to consider entering Web3. Whether they are looking to improve their existing business models, take advantage of emerging opportunities, or simply stay on top of the latest trends, Web3 has much to offer to businesses of all types and sizes. And with its focus on decentralisation, transparency, and security, it is clear that Web3 has a bright future ahead.


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Big changes coming to the world wide web: What is Web 3.0 all about?

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  • Andrew Caska

    Caska IP Patent Attorneys

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