Website design

Are AI web builders right for your small business?

- October 26, 2023 6 MIN READ
website design


AI web builders, or artificial intelligence web builders, represent a modern approach to simplifying the website creation process. They harness the power of artificial intelligence and machine learning to provide user-friendly tools for crafting websites, explains Marshall Thurlow, founder of Orion Marketing.

These tools cater to a broad audience, including those with little to no coding experience, and offer an efficient way to establish an online presence – making them perfect for small businesses and start-ups. If you just need a landing page or an online business card, an AI web builder will easily be able to create the right product for you. 

According to an article published in Forbes, 71 per cent of businesses have a website, meaning 29 per cent of businesses don’t. This is where code-free or AI website builders may be able to succeed:  in making it easier than ever for businesses to establish their web presence.

When I was starting out, an AI web builder was a great solution for giving myself a web presence. With zero design or coding knowledge, I was able to build out a basic landing page to send potential clients to. 

However, for larger companies with more complex site demands such as bigger eCommerce platforms or constant maintenance needs, tailored development solutions and custom coding will serve the purpose better.

So, if you’re thinking of using an AI website builder, what do you need to consider?

Pros of using AI web builders

  • Accessibility to individuals with little to no coding knowledge. 
  • Quick and efficient website production.
  • Much cheaper than paying developers.
  • Some flexibility within templates. 
  • Easily maintain consistent design and layout across the site.
  • Can implement on-page SEO techniques.

One of the most significant advantages of AI web builders is their accessibility in terms of time, money and skills required to create a website. They help to democratise website creation for small businesses or individuals with little to no coding knowledge and limited resources. 

Cons of using AI web builders

  • Limited complexity that doesn’t allow for complex or unconventional website demands. 
  • Limited control over underlying code and functionality of sites.
  • Lacking the creative flair and originality of human-generated content. 
  • Can be hard to add extra pages or content once the initial AI design goes live.
  • SEO function is purely technical, without the human element that’s necessary for success. 

Where AI web builders really fall down is when users want more than their predefined templates can offer. AI web builders still offer limited complexity and users working with AI web builders have limited control over the underlying code and functionality of their websites. This means it won’t work well for those with more demanding technical requirements: constantly updated pages, large eCommerce platforms, interactive sites, or for those who want to drive business growth through their website and online presence. 

While AI can manage some of the technical on-page SEO aspects, it still lacks the human touch of knowing what design or content is going to be appealing, useful or effective with internet users. For truly effective SEO, you need to call an expert to build out your brand.

How do AI web builders work?

AI web builders operate through a sequence of steps designed to streamline the website development journey.

User input

It all begins with the user’s input. Users are prompted to supply basic information about the website they envision. This input typically includes details like the website’s purpose, target audience and design preferences. This serves as the foundation upon which the AI will build.

Content generation

AI web builders employ sophisticated natural language processing (NLP) algorithms. These algorithms work their magic by generating website content such as textual elements, headlines, and, in some cases, even entire articles. This content is crafted based on the information provided by the user.

Design assistance

AI-powered web builders present users with an array of pre-designed templates and layouts that users can choose from to align with their vision and brand identity. The AI can further refine the design to match the user’s specific preferences.

AI web builders often feature a drag-and-drop system. This allows users to effortlessly add elements like text, images, videos, and forms to their website. The AI lends a helping hand by ensuring proper placement and alignment of these elements.


AI algorithms take the reins when it comes to optimising the website’s performance and visibility. This encompasses improving page load times, guaranteeing mobile responsiveness and suggesting keywords to enhance search engine rankings.


Many AI web builders come equipped with built-in testing tools. These tools serve the crucial purpose of identifying errors and ensuring that the website functions seamlessly across various web browsers and devices.

Updates and maintenance

Some (but certainly not all) AI web builders go the extra mile by offering ongoing maintenance and updates. This ensures that the website remains secure and up-to-date, even after its initial creation.

Features available through AI web builders

Template libraries

AI web builders boast extensive libraries of templates, catering to various industries and purposes. These templates cover a wide spectrum, ranging from e-commerce and portfolios to blogs and informational websites.

Customisation tools

Within these templates, users have the freedom to personalise their websites by tweaking fonts, colours, images, and layouts. This flexibility ensures that the website aligns seamlessly with their brand identity.

E-commerce integration

Many AI web builders provide robust support for e-commerce features. This allows users to establish online stores with product listings, shopping carts and secure payment processing. However, larger or more complex stores will need a more hands-on approach..

Responsive design

Websites developed using AI web builders are engineered to be mobile-friendly and responsive. This ensures a consistent and enjoyable user experience across various devices.

Content generation

In addition to design, AI web builders can generate written content. This feature saves users precious time and effort when it comes to crafting text for their websites.

Analytics and insights

AI web builders often include built-in analytics tools. These tools offer users the ability to monitor visitor behaviour, track traffic, and make data-driven decisions for website improvements.

Social media integration

Integration with social media platforms is a standard feature in AI web builders. Users can seamlessly connect their website with their social media accounts, simplifying the process of sharing content and engaging with their audience.

Forms and contact pages

AI web builders make it easy to create essential elements such as contact forms, surveys, and subscription forms. These elements enable effective interaction with website visitors, fostering engagement and feedback.

Best AI website builders


Wix ADI (Artificial Design Intelligence) is one of the biggest names in intuitive, AI-driven website design. It asks you a series of questions about your business and preferences to create unique, tailored websites.

With a great drag-and-drop feature, it’s great for small businesses, start-ups and beginners who want a quick, easy website. 


10Web pairs AI with WordPress to offer a comprehensive website-building experience that automates a high-performing site in minutes.

10Web’s AI Builder recreates any website – just give it the URL of a website you like the look of, and 10Web will replicate its design in WordPress.

It’s a great option for businesses of all sizes that want to use WordPress but need a website in a hurry without needing to code.

10Web’s AI algorithm lets you optimise your website for speed, SEO, and mobile responsiveness. You also get access to more than 50 premium WordPress plugins for greater site functionality.


Bookmark’s AI tool, Aida, creates beautiful and functional websites, offering custom-made visuals and layout suggestions.

This is a good choice for bloggers, creatives and small businesses looking for an easy-to-use, budget-friendly website builder without too many bells and whistles.


Hostinger’s Website Builder offers AI-driven SEO and marketing tools to back up its streamlined platform with great performance. 

Its reliable hosting service make it a popular choice for beginners, startups and small to medium businesses looking for an affordable and easy-to-use website builder.


Jimdo uses its Dolphin AI to create a fully functioning website in as little as three minutes. Like Wix, it offers you a lot of control over the editing (great if you’ve got a good eye). It also has automatic SEO features to boost your website’s search engine visibility from the get-go.


B12 offers a hybrid approach by using AI to generate a website draft and then getting experts to fine-tune and finalise it.

​​This means it’s cheaper and faster than hiring a designer/ developer, but you’ll end up with a unique, human-centric site. It also provides automatic monthly website updates to keep your site fresh. 

Is AI for you?

AI web builders represent a transformative approach to website creation, democratising the process and making it accessible to everyone. While they come with certain limitations, especially for complex projects, their numerous advantages make them an invaluable tool for countless individuals and businesses. 

As AI technology continues to advance, we can anticipate AI web builders evolving into even more sophisticated tools, empowering more individuals to bring their online visions to life with ease and precision.

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