Money / Financial management

VIDEO 4/5: How to pivot your business during a crisis

Has COVID-19 challenged the way you look at the future of your business? Deciding what to do next is not easy. In this interview with Vonto Managing Director, Elliot Cousins we look at how making good use of business data can help you make informed and inspired choices about the future or of your business.


Feeling overwhelmed with COVID-19? We think this five part series brought to you by Vonto will help you tackle some of the current questions you might have.

In the fourth video for this series, Lucy speaks with Hannah Watts of Ugg Since 1974 and Elliot Cousins Vonto Managing Director.  Hannah and her husband, Todd  have recently made a decisive pivot in their business in response to the COVID-19 crisis.

In this discussion we cover:

  • What elements need to be considered in making the decision to pivot
  • The processes and systems that were impacted (negative and positive)
  • Background planning: what you need to think about and when
  • Unexpected impact of making the pivot
  • Why understanding your business data can inform and streamline this process

We hope this series brings you education, entertainment and some comfort as we navigate through this together.

This video is proudly bought to you by Vonto the mobile app that helps you stay on top of your business by delivering daily insights from Xero, Google Analytics, Shopify. Learn more about Vonto here 

Lucy Kippist

is an experienced Australian editor with experience in writing, podcasting radio and television, with previous senior editorial roles at News Corp news.com.au, Kidspot and Kinderling Kids Radio. In her current role as editor of Flying Solo, Australia's #1 website for solo business owners she is pursuing her passion for women in the small business space. Connect with her on Twitter and LinkedIn.


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