Hi I am looking for any advice or guidance the marketing experts in this forum might have to help use take one of our software products to the next level. We have developed over the past 5 years a customised software product that can be used by market traders to track and report on their portfolio profitability and exposure. We had hopes of > 1,000 users for the product in Australia. But despite all our efforts we have not yet exceeded 100 users for the product. We have developed a marketing plan and SEO for our site and that has not delivered on the goals to reach a greater number of users for the product. Looking at the work we continue to put into the product it is becoming clear that the effort to maintain and support the small number of users may not be worth the effort and it might make more sense to discontinue the support and marketing efforts we have underway. The product works and we would be keen to improve it further for our users, but we really need a larger user base to fund that development. We would also look to promote it into other markets once a solid user base in Australia was established. Looking for any advice or guidance from this group to get us back on track to the original goals for the product.