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How to make home-based business visible

Discussion in 'Marketing mastery' started by Alabama Arantxa, Aug 7, 2020.

  1. Alabama Arantxa

    Alabama Arantxa Member

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    Hi, I'm starting a small business at home. I believe many of you are doing the same. Any good tips to help promote home-based business?

    I'm on Facebook and Instagram. It's impossible to socialise now, otherwise I would go to BNI.

    Google Ads are costly. But I can give it a try, as I know I can target a specific group of audiance.

    Any tips would help. Thanks.
  2. Paul - FS Concierge

    Paul - FS Concierge Administrator Staff Member

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    Hi and welcome to Flying Solo.

    Because it is very easy to just dump money into advertising with little to no return as it is to make good money from them, it is important to realise that it doesn't just happen all by itself.

    The first step is to have a good website that appeals to people in your target market, that have the money to buy and are willing to at least make an enquiry.

    If you have a website you would like a review on, please post a link.

    Note: It can feel quite brutal getting feedback from Soloers you don't know.... but it is more brutal spending money on ads you do not get a return from :)

    Cheers
    Paul
  3. Rowan@quaotic

    [email protected] Well-Known Member

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    It is difficult to give good advice without knowing your product and market. Some businesses are easier to market than others.
    bb1 likes this.
  4. SEO Partners

    SEO Partners Member

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    Morning Alabama Arantxa, Paul is 100% right, it starts with a website and paid advertising is something you should consider down the road a little bit. As Rowan said above it is pretty difficult to give valuable advice without knowing more about your business. Things like the industry you are in, the problems you help your customers solve, the locations you operate in. If you can share a little more info then I'm sure the community will be happy to throw you some ideas, I know I will.

    Regards, Andrew.
  5. bb1

    bb1 Renowned Member

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    The best bit of advise I can give you is ignore any advise on a forum that says you must have this or that (ie. a website), when the people giving you that advise have no idea what your business is. Without knowing that bit of critical information you could be spending money on something that is not required.


    Not saying that you don't need a website, but depending on your service or product there may be better ways.
  6. BusinessTrade

    BusinessTrade Active Member

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    What type of business are you starting?

    I wouldn't use Google Ads as it can be costly especially when you haven't worked out your business model properly yet.
  7. Alabama Arantxa

    Alabama Arantxa Member

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    Hi Paul, Rowan, SEO partners, bb1 and BusinessTrade,

    Thanks for your replies. My partner and I have started an address management company, leveraging other physical shopfronts to provide virtual address solutions for small business owners. So they can use the address to enlist on Google My Business and Google Map for example, this way they can have free exposures.

    www.gdaymailbox.com.au

    We are home based, because we are IT oreinted. But we do have 10 business partners working with us and providing services.

    SEO is the way to go, but it is a gradual process, Google ad is expensive, but I don't see any other ways to go about doing this. But again, as BusinessTrade mentioned, very costly!

    Thanks for looking into this, we are open to ideas, and we are open to partnership.

    Thanks,
    Al
  8. Rowan@quaotic

    [email protected] Well-Known Member

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    Well, you are doing something right, I am seeing your ads all over the place, particularly on FB. One thing I could suggest it that you have a particular point of interest or call to action, maybe target one niche at a time. When I see your ads I think 'oh, that looks interesting' but I haven't felt the need to click on it because it didn't seem like it would help me particularly.

    It wouldn't actually take much for me to click to your site, something like pointing out a problem I (or someone like me) have that you can fix for me.

    In fact, your ads have helped point out to me the value of that, and I haven't been good about it in the past. It has helped consolidate a strategy that I fall down on and your marketing has made it obvious. I have to thank you for that.

    Ok, so I just repeated myself three times, but I hope it helps you as it did me.
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  9. SEO Partners

    SEO Partners Member

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    Hey Al, great business idea and really relevant for anyone starting a new business but also for existing businesses looking to improve their Google My Business and online presence, particularly now in a Covid-19 world.

    I've done a quick review of your website and run some analytics for you. There's good news and bad news... let's focus on the good news. There is so much room for improvement. Your site is totally under optimised and there is a tonne of scope for improvement. Sorry if that comes across as harsh, it's not intended to be, but I am excited about the potential for you.

    Attached is an SEO Report which contains some analysis and a bunch of recommended actions. Let me know if you need help with it?

    On top of the SEO Report let me give you a little bit of insight into what I would do with gdaymailbox if it were up to me:

    1. Persona Mapping, Competitors and Keyword Targeting

    Think about existing customers and prospects. What problems are they trying to solve when they are looking for a service like yours? These 'problems' become your keywords to target with your website. For example: "rent a virtual address" has a keyword volume of 10 searches per month. Conversely, "virtual business address" has 140 searches per month. I would spend some time to research more keywords and optimise your website for them. This will get your site to rank and bring you more organic (free) traffic.

    2. Competition

    Who are your competitors? What is your unique point of difference? Why do customers choose you over them? I would research where your competitors get their website traffic from and what keywords and traffic sources do they target? Understanding these questions can unlock a treasure trove of inspiration for optimising your SEO.

    3. Backlinks

    Backlinks are other websites that are linking to your website and Google loves them. You have the perfect business model to excel at backlinks as every one of your licensees should have a backlink on their site pointing to yours.

    4. Re-design your website & Optimise SEO

    I would re-design your website and in the process optimise it for on-page and technical SEO. I would have a page dedicated to each location (eg: Sydney, Melbourne) and I would add some longer-form content (more text) to each page to improve the chances of ranking.

    5. Paid Ads

    Once you have your website updated (wouldn't take more than a week or so to get it in place) then I would consider paid ads. The work you will do zeroing in on buyer personas, your USP, and competitive differentiation (see above points) will improve the quality of your ads too. The key to paid ads is to optimise the whole end to end experience from Persona Targeting to Ad Copy/Images to Landing Page Copy to Conversion Method. In other words, the ad you serve should be really focused on the specific persona you are targeting. I know there is a lot to unpack in that last paragraph but it's easy to be wasting money if you don't optimize the end to end, believe me, I've done it and it was estimated that I'd wasted about 80%+ of my Ad spend which at that point was >$30k. Expensive, but very valuable lessons. I want SEO Partners to help others avoid this mistake in particular, that's why we include Ad spend management in our GROW plan.

    6. Move up-market

    This is less of a website/SEO comment and more about your business strategy. I'm sure you have already given it some thought but I think there is also an opportunity for you to move slightly up-market with your business model to help bigger 'virtual' businesses who want to acquire customers anywhere around the country to have multiple 'virtual' locations. This would also help immensely with Google My Business and online presence too.

    In summary, sorry for the lengthy post but it's a complex matter. Importantly it's a marathon, not a sprint but the benefits of doing it properly are worth it. If you set out to build a lead generation engine, not just a short-term campaign oriented solution, then you will reap the benefits for years to come.

    Regards, Andrew.

    Attached Files:

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  10. Paul - FS Concierge

    Paul - FS Concierge Administrator Staff Member

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    Just to add, I think your business would benefit just from being a part of business groups/website builder groups.

    In this scenario, it is simply a matter of joining groups eg, on FB and LI and contributing helpful advice (not spam).

    Cheers
    Paul
  11. Burgo

    Burgo Renowned Member

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    Marketing is the way to let everyone know you have products or services that they may need.
    It also depends where you want to sell your products or services.
    Start small, start local then expand your area as you grow your business.
    Trying to take on the worlk can be a little bit expensive, but taking on local via community groups, because the local newspaper no longer exists.
    Are you developing your customers to become a group that raves to others of your fantastic products or services you have. Are you encouraging them to do so.
    Do you talk to strangers in the street or at the shops
    Can you tell someone what your business does in less than two minutes
    Advertising is a necessity as is a website, but you will be amased how much local business you can generate by just talking to local strangers.

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