I work for an Ecommerce company, in a small marketing team, we sell the same products as other websites at different prices, and different shipping rates. We’re getting a lot of SEO competition from Amazon, so looking to improve our rankings with link building to improve our rankings Our on page SEO is good - we have many developers on the team who can make changes to the website. Our Site Speed is also quite good. We’re also improving our conversion rate using tools such as Visual Website Optimiser We’re also looking to improve or possibly outsource our SEO, however we’re not sure if the ROI will be there - as we’re already doing the following link building steps below according to our research * FINDING UNLINKED BRAND MENTIONS We’re using SEMRush to find this information. We’ve been actively sending outreach emails to websites that have unlinked mentions of our brand.. So far, only 1 link is approved after many months of sending emails. Some are also asking for payment for the link. So far: 39 Requests Sent to convert mentions to backlinks 1 Approved Active * FORUM/BLOG POSTING ON WEBSITES IN OUR INDUSTRY We’ve been posting to forum/blogging websites related to our business, links are mostly no follow. This method is straightforward, with a high success rate So far: 174 Blog/forum posts created 131 Approved Active * REDDIT POSTS AND REDDIT REPLIES We’re finding existing posts that mention categories that we sell in, and reply. We are still building up our karma on Reddit so we can initially insert our link. We’re using the same account/email address to create these, so we feel that there’s some risk here if our account gets banned So far: 5 Reddit Posts and Replies * QUESTION & ANSWER WEBSITES - EG. QUORA We use Q&A sites like Quora to diversify our backlink profile and drive traffic. Links are mostly nofollow, we stick to questions that are in our industry. We’re using the same Quora account, and feel our account could be shut down So far: 33 Q/A Posts (mostly Quora) * BUSINESS DIRECTORY LISTINGS We tried to stick to local listings (same country as our store) this looked like a no brainer, we've completed 69 listings so far, with about 80% approval rate. No payments have been required So far: 69 Listings 57 Active (approx) * GUEST POSTING We don’t haven’t done any guest posting yet, we don’t have good writing resources. We’re open to ideas here So far: 0 listings We feel we're too dependent on these strategies, however from reading various forums, we still feel that active link building is the most proactive way to build rankings. What other strategies do you recommend for our link building that will effectively ramp up our rankings? Thanks in advance for your help!