I've worked with a number of clients to help them answer that time honored networking question, "so what do you do?". Many had answers that would send you to sleep or at least your eyes would glaze over and the conversation would end. This issue has also come up in a few forums and in conversations I've had with other soloists. So I pose the question, what's your answer to the question, "what do you do?" Does it grab peoples attention? Does your answer end the conversation, or does it naturally flow onto the next question which should be "That's interesting, how do you do that?" What's your answer?