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Mark Prosser
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I think that discounting undervalues your services or product. I agree with most of comments on here that favour this view. If you consistently provide top service and goods to your customers you’re going to keep them and not only that they are more likely to share their experience with others. I cannot recall ever telling someone “Go see such and such, they are the cheapest”. If someone asked me to choose between eating at a fast food restaurant 4 nights a week, or to have dinner at an exclusive restaurant once a month I’d choose the latter without a second thought.