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ok, so how about taking a different angle on this, and answer the question “why would these people choose you, over any other option they have, including doing nothing?”

So, what makes you different? You can probably do a really great job, so can other designers.

You can compete on price, although that is a very, very short term strategy and only generally used when entering into a new market to grab some of the market share.

So what makes you different? And how does that help me? (or in your case, the businesses you’ve hand picked to promote to?)

As for strategies, again, it depends on the businesses you are targeting.

Would they prefer to see your work, rather than a letter that says you are great? If so, set up an appointment to see them with a portfolio.

Have you surveyed your market yet? Go and ask them what they want out of a graphic designer – then offer it.