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JohBD
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Hi designmill

Congratulations on your new business. I agree with Angela and Diva Promotions in that you need to show how you are different to all the other graphic designers, or your USP (Unique Selling Proposition).

Work this out by answering these questions:
Do you work for a specific business market, ie tradespeople or schools?
Do you had an item you are constantly asked to do because you’re so good at it, ie business cards, websites etc?
When you describe your business to someone, what do you say? This might be the key to your difference (or should be where you explain your difference when you work out what it is!).

I too provide a service, rather than a product, and most of my work comes through referrals, networking and article marketing (ie being an expert in writing and PR and writing about that for various media).

Good luck.

Johanna