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The Website Analyst
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I use my business Twitter profile for both business and personal. Being a sole trader I think it’s only natural to use it in this way. I’m really not convinced by the so-called etiquette that businesses are expected to follow.

I will send out the odd tweet to promote my business and website but mostly I like to participate in conversations with people I find interesting and I’m not afraid to show my true personality.

The only rule I have is that I check the profile of all my new followers before deciding whether to follow them back and check their website if they have one.