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I think you’d need to align yourself with some technologies and become expert in particular areas.
I’d even suggest some of the popular open source CMS’s or shopping carts.
Be an expert to call on when the all of the beginners get stuck.
My personal favourite is Drupal (http://drupal.org).
There is a huge market using this technology already and growing at a massive rate!

Part of the reason to align yourself with a technology is so you can market your self as an “xyz” expert. e.g. Call Rohan the ‘Drupal’ Expert.