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Workshops and seminars.

Part of our goal is to help small businesses grow. Best way to establish this image is to get involved within small business associations.

We work with these associations and host workshops and seminars. It brings our target market to us, gives us face to face time and helps establish the image we want to achieve within the market.

Networking is also a great tactic alongside strategic alliances. Most effective though is direct marketing i.e: cold calling and 1 to 1 personalised mail outs.

I can go on forever but these are what we’ve found to be helpful to a B2B business.

Some of my clients who sell to consumers find that loyalty programs (selling to existing clients) are an effective way to generate consistent sales.

Carlo Kasparian