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As with any tool you need to have a specific strategy when employing it. Twitter can be useful for a whole range of reasons: networking; market research; sourcing new clients; and chatting with friends after a hard day. Combining it with Yahoo pipes and your rss reader even allows you to keep an eye on who’s chatting about your brand which can provide you with a customer service opportunity. Lot’s of uses but if you’re just riding the hype wave and expecting it to all happen for you then it probably won’t. Be proactive.

Just some thoughts,