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Personally I think if you choose a show, to go with an expo show instead where you get more of the general public. In Trade Shows you are marketing to Trade only who always want products at trade prices in order to mark up by 100%. (I’ve already experienced this.)

My suggestion, strange as it may seem, is to try a Bridal Expo instead. You could go with “The next step …” theme. So many people are getting married later and wanting to have a baby and they collect everything they can. There also appears to be another trend in pregnant brides. Just a thought. Perhaps a promo magnet would be better than a postcard or business card …