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Thanks everyone for your responses.

Yes, I do have google analytics (which by the way is awesome). On my OLD Website I have been getting 150 – 250 hits per week on my site. I don’t think that is a lot is it? 7min avg time on my site and 35% bounce rate. I’m hoping my NEW website will help improve my stats.

I’m forgetting the fact that the website needs to make money for all that time and effort I’ve put into it….I guess if you add enough value then people will respond accordingly?

Tristan, I appreciate your point about finding similar websites. That’s probably the obvious place to start to find advertising rates etc. It’s a matter of ‘testing’ the market to see what businesses are willing to pay. I just didn’t want to look like a ‘dummy’ putting up advertising rates which were too high…or too low.