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Renee Barber
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martinprint.com.au, post: 4618 wrote:
Lets face it, if you don’t want something, you are not going to buy it regardless of what anybody says or how long or short the copy is. However… if you are interested, then it is very likely you are going to read long copy as long as it keeps you interested and answers all your questions.

My point was that high-powered, ‘Wait there’s more; more than you can buy in any store’ approaches generally just make me suspicious (and bored). I reckon a lot of other time poor consumers are in the same boat.