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Burgo
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What did I do differently.

I traded under a company registered name for the first twelve months.

Then I change the trading name to suite the market that I was after.
Then I increased my prices.
Then I had to use subcontrctors to keep up with demand.
Then I walked away from a highly profitable business.

Then I rebuilt another business in the same industry.
Then I change the name to suite the market I was after
Then I increase my prices.
Then i had to use subcontractors to keep up with demand.
Then I walked away from a highly profitable business.

Then I rebuilt another buiness in the same industry
Then I changed the name to suite the market I was after.
Then i increased my prices.
Then I had to use subcontractors to keep up with demand.
Then i walked away from a highly profitable business.

Then i started an association within the industry.
Then i changed the name to suite the market I am after.
Then I have increased the prices
Thats as far as I have got with this one

What i did differently was not even think about who or what was my competition, by being different I had no competition.