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Lisa Murray – Biz Coach
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Hi
I’m interested in the vending machine part of the equation – how big will the machines be and where do you propose to put them? Most retailers I know are pretty big on turnover per square metre and may not be so keen on giving over floorspace to something that costs them money…

Have you got out and talked to a few retailers about your concept? Great place to start in terms of seeing if your concept is viable.

I know a few retailers who implement this strategy internally (sans vending machine) – they just import a few extra low cost / high perceived value items and give customers a choice when purchases are made above specific levels.

Sorry if I sound like a bit of a wet blanket – my gut feel is you need to market test your concept sooner rather than later!

cheers
Lisa