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Paul Murphy
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Oh and it absolutely makes a difference to the service offering I believe.

There are countless web hosting providers out there, and little to differentiate. We have focussed on excellent service as our differentiator and then leveraging word of mouth to draw new business.

However, customer service is something that you usually engage in after sales with hosting. So any opportunity to engage with the client prior to a sale is an opportunity to demonstrate the service they can expect if they sign up.

Live chat provides that opportunity.