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Lisa Murray – Biz Coach
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Music, as with any product, still needs a business model! I agree with Leela about using one or two songs as a loss leader – and you need to distribute them everywhere you can – myspace, youtube, twitter etc…to generate profile.

The more important question is what model will you use to generate revenue in an ongoing way. I think Radiohead’s success with the free album was 80% because they are already famous – the news was in Radiohead giving away their album… so what’s new, different or exciting about what you are doing? Your muso seems to like being controversial – how can you ramp that up so it becomes newsworthy?