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Carbonite Australia
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Kristy

Appreciate your feedback. I am looking long term. We market a great product that in the states has a conversion rate of 70%. We aren’t anywhere near that at the moment but the dynamics are different in Aust. The US spends thousands on advertising where as we rely upon Search Engine ranking. This has gone really well for us fortunately with our website listing on page one (top 5) for 90% of our key words eg Online Backup.

We have an internal person who specialises in SEO which helps.

The interesting thing with email campaigns and software is that you usually have a relationship for the duration of the trial if that. In our case its 30 days, so we need to get them thinking about buying really quickly.

Thanks again for the feedback.

Arthur Koulianos
Carbonite Australia