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Lucki
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Hi Helen,

I think trading under your own name is great. Almost all the fashion designers do it very successfully Armani, DK. This is your company, your brand. Staff will come and go. It’s how you treat them during the course of their employment that will determine whether they’ll feel included and as part of a team.

The company name I feel has very little to do with staff inclusion, it’s the company policies that will determine this.

Build your company with great values and the clients and staff will follow.

Cheers

Lucki