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Wattsup
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I think a good idea is to sell perhaps 2 package options.

One being a set price for a website……perhaps 3 seperate prices depending on the web type size and costs…

OR

a low startup/downpayment fee (say $500) with a monthly fee ongoing for 12 months that includes technical help or small web changes…maybe $100-$200 month.

This builds your passive income ongoing, your client stays with you and the client being a new business startup doesnt have the large upfront costs associated with a good website.

Cheers