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Dear Peter,
My first suggestion would be to call the paper and ask who is on the editorial team and see if you can have a chat to them. Invite them to your business and offer them morning/afternoon tea and get to know them. Face to face is always going to help you get off the ground and they will give you tips as to what to submit and the first meeting they will most likely write a little story for you and photograph. So best smiles!

Further on you could either write your own editorial/press releases or get a writer to write some short press releases for you. The papers prefer a Word doc and photos separate (as I said before, do NOT embed photos in a Word doc as they can’t be used). Making it easy for the paper to extract text and use a high res photo is the best way to get them published.

Let us know how you get on.
Good luck, Karen