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Robert Gerrish
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Hi Blued

Finding your niche can take time and I wouldn’t let it hold you back from getting started. Often a niche will find you, rather than the other way round, but can only do so when you are active and engaged in your work.

My advice is get moving and keep your ears and eyes open. Listen to what people say about your service and watch out for signals indicating that a customer is a really good fit (and similarly signals that the fit is not ideal!).

Over time you WILL get clarity and your niche will jump out at you.

When I started my coaching practice, it took me 2 years to really ‘get’ my niche. Until then anyone with a credit card and a heartbeat was an ideal client!

Please keep us posted with your experiences.