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So think about this for a minute:

Can pictures alone sell an item? – No.
Can words alone sell an item – Yes.

Now not that I’m saying you should only put content on your site, but obviously that is more important than the pictures. This same concept also applies to your overall website.

The function of the site is way more important than how it looks. And yes, when you are looking for a website designer – choose your words appropriately.

Do you want a designer? Who will ultimately make it look stunning yet maybe not overly effective.

Or do you want a developer? Who will help you with a basic design, but the functionality of the site is fantastic.