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Benedict and Karen,

Thanks for your wise words!

We haven’t put together any mock-ups just yet. I have a graphic designer on board to ensure it isn’t a dodgey looking publication. The plan is to do a rad looking mock-up and approach the potential advertisers with it, media-kit and a well planned talk. Do you think the content in the mock-up needs to be relevant to the magazine or can it be copy I’ve used in the past?

Do you call/visit the potential advertisers and arrange a meeting with the manager?