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I pretty much outsourced anything which a) I couldn’t do myself or b) I felt was not negotiable in terms of the future growth of my business (and therefore it had to be right the first time!)

So I used:
– a web designer
– a graphic designer
– an accountant (but at that stage only for advice/direction. These days I now use a bookkeeper but in the early stages I didn’t.)

I have some friends who are in marketing/PR and hence used them for free advice/help along the way. In the future I’ll probably pay people for that stuff too, but for now you would be surprised how much your friends will help (or who will put you onto THEIR friends, who will help as well.)