Home – New Forums Marketing mastery How (and What) to sell to Soloists Reply To: How (and What) to sell to Soloists

#1010046
LeelaCosgrove
Member
  • Total posts: 634
Up
0
::

I think soloists is too broad a market to generalise on …

See, here’s the thing – anyone who is just starting out in business tends to be time-rich, money-poor. Those early days are all about doing as much as you can for as little as you can …

Then you reach the second phase of your business and that’s when things tend to reverse (I tend to see this happen around year 3/ 4) – all of a sudden, you have the money to spend, but you have no time … at this point, however, a lot of businesses suffer from cashflow issues due to expansion …

So, I think some soloists will spend money on stuff, but I don’t think you can look at soloists as a target market, too big, too many different levels of stuff going on …