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This is only a thought because you aren’t actually giving out cash or a gift voucher – it’s only good if they return and claim it? Would the following work?

Client returns with discount coupon reference number (either email or paper one) and on the invoice you would say,
Artwork for ‘x’ = $x.00
Repeat business discount = -$x.00
Balance = $x.00

Please post for us any advice from your accountant.