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Burgo
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If you cant answer a simple question without giving a long answer then you really need to consider is the person that asked the question going to understand what Im about to tell them.

‘keep it simple stupid’ was a motto we used to use and if you thought that every customer you meet is stupid then how will you sell to them successfully.

This is the ‘Art’ of selling knowing how and what information the prospect needs to close the sale.

I hope that helps